America's Biggest Cinema Chain Wants To Let People Use Their Smartphones During Movies

   In an interview with Variety, Adam Aron, CEO of one the biggest cinema chains in the world, AMC, said the company is considering allowing phones to be used in its US theaters.Aron said the plan was to draw more Millenials into cinemas as a way of improving the industry’s dwindling audience. “When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow.lol... You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life,” he said.

    Aron admits that while the idea may appeal to some people, not everyone is going to appreciate having the glare of multiple smartphone screens disturbing their cinema experience.
“We’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”
Aron did offer one possible solution that could potentially benefit everyone. He suggested designating certain auditoriums as ‘texting friendly,’ which would hopefully mean that those who can’t bear to go without checking their phone every few minutes can watch a movie in one screening room while everyone else can use another.