Must Read Blackberry ends manufacturing of its Classic Smartphone

 Blackberry is finally letting go of the past. The Canadian handset producer stated on Tuesday that it will no longer manufacture the Blackberry Classic, a            retro-styled Smartphone launched some years ago. Ralph Pini, chief operating officer and general manager of devices at Blackberry, said the hardest part in letting go it smart phone is accepting that change gives way for new and better experiences. In order to keep innovating and advancing its portfolio, Pini said they are updating their                       Smartphone lineup with state-of-the-art devices. Naturally, the Blackberry Classic did not make the cut. Pini acknowledged the fact that the Classic (and its BBOS predecessors) has been in Blackberry’s stable for years, describing it as an awesome workhorse that has long endured to the average lifespan for a Smartphone in the  present’s market. Pini assured users that they will always support Blackberry 10, noting that they are working on delivering version 10.3.3 next month followed by a second update in 2017. If you remember, Blackberry launched its first Android-powered Smartphone, the Priv, late last year. Blackberry launched the Classic in late 2014 as a throwback aimed at the company’s traditional consumer base. It was more or less a Blackberry Bold with a bigger display, faster internals and a longer-lasting battery. Curiously enough, it came out at a time when the former Smartphone titan was trying to reinvent itself. Instead of focusing on something totally new, Blackberry elected to make looks like a design that was beloved years ago. Many would agree that Blackberry fell from grace for this very reason – relying on its pedigree rather than trying to remain competitive in innovation. Optimistically, it has learned from those mistakes.